Derek
Thompson wrote an essay in The Atlantic
Magazine. He talks about "branding", that marketers seeking to
sell products understand, as do cult leaders, that we often find our individuality in a crowd! He defines
"brand" as a signal, good or bad, that influences a consumer's
decision to by a product. . . What does this have to do with TOV? Thompson goes
on to mention that bringing people together to share what they love leads to a
big spike in activity. What they realized is this -- people aren't really motivated by companies, they're motivated by Other
People. People are what make the
product cool. Read Rabbi Leynor’s complete blog at -- http://tovcenter.blogspot.com/2015/02/doing-tov-is-my-brand.html
The witnesses, laying their coats at the feet of Saul, were the men that would cast the first stones at Stephen in Acts 7. Why did they all lay their coats at Saul’s feet? The Talmud contains a very interesting account of the act of stoning that may provide the answer. “When the trial was over, they take him [the condemned person] out to be stoned. The place of stoning was at a distance from the court, as it is said, ‘Take out the one who has cursed.’ [i] A man stands at the entrance of the court; in his hand is a signaling flag [Hebrew sudarin = sudar , ‘scarf, sweater’]. A horseman was stationed far away but within sight of him. If one [of the judges] says, ‘I have something [more] to say in his favor,’ he [the signaler] waves the sudarin , and the horseman runs and stops them [from stoning him]. Even if [the condemned person] himself says, ‘I have something to say in my favor,’ they bring him back, even four of five times, only provided that there is some substance to...
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